{"id":11225,"date":"2021-02-09T17:13:05","date_gmt":"2021-02-09T16:13:05","guid":{"rendered":"https:\/\/fondvlongo.wpengine.com\/?page_id=11225"},"modified":"2021-02-09T17:15:59","modified_gmt":"2021-02-09T16:15:59","slug":"history-of-the-logo","status":"publish","type":"page","link":"https:\/\/www.fondazionevalterlongo.org\/en\/history-of-the-logo\/","title":{"rendered":"History of the logo"},"content":{"rendered":"<h1>History of the logo<\/h1>\n<div class=\"team_dtls_area\">\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5466\" src=\"https:\/\/www.fondazionevalterlongo.org\/wp-content\/uploads\/2020\/07\/Restyling-Loghi-2.png\" alt=\"\" width=\"251\" height=\"251\" \/><\/figure>\n<div class=\"dtls_area\">\n<h4>History<\/h4>\n<p><\/p>\n<p>Founded by Professor Valter Longo, the history of the Foundation begins in <strong>2015<\/strong> in Los Angeles, California (USA) and the Foundation&#8217;s logo expresses the possibility of giving s<strong>pace to creativity and science in a more equitable world for all<\/strong> in which everyone, independently from their economic, social or psychophysical conditions, may have the opportunity to access treatment and have a long and healthy life.<br \/>\nThe logo of the Foundation in its first multicolor version, represented a dancing silhouette that with the hand rises towards the treble clef in a path of discovery and passion for the future and science, where music and dance symbolize art as an expression of creativity.<\/p>\n<p>&nbsp;<\/p>\n<h4>Restyling<\/h4>\n<p><\/p>\n<p>The next version dates back to <strong>2020<\/strong> and is the <strong>first restyling<\/strong> of the logo, a restyling that aims to <strong>simplify and update<\/strong>. The Foundation&#8217;s logo restyling project stems from the desire to give more strength and recognition to its message of <strong>&#8220;creativity in science and medicine to facilitate the treatment of the most common diseases and the longevity of the person&#8221;<\/strong>. The treble clef, symbol of creativity, the spiral of movement and the silhouette of well-being are now more recognizable. Furthermore, the spiral is connected to the treble clef as if to indicate a connection between the earth, the person and creativity. The logo consists of the orange pictogram and the cool gray logotype.<\/p>\n<p>&nbsp;<\/p>\n<h4>Curiosity<\/h4>\n<p><\/p>\n<p>Il restyling del logo di Fondazione Valter Longo Onlus \u00e8 una preziosa donazione da parte di <strong>Tiziana Perotti<\/strong>, consulente di comunicazione e digital marketing e <strong>Riccardo Gianangeli<\/strong>, art director.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>History of the logo History Founded by Professor Valter Longo, the history of the Foundation begins in 2015 in Los Angeles, California (USA) and the Foundation&#8217;s logo expresses the possibility of giving space to creativity and science in a more equitable world for all in which everyone, independently from their economic, social or psychophysical conditions, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.fondazionevalterlongo.org\/en\/history-of-the-logo\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;History of the logo&#8221;<\/span><\/a><\/p>\n","protected":false},"author":24,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"foundation.php","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-11225","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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